Scout is a “lucky dog,” who had only a 1% chance of surviving a tumor that developed on his heart, but had a wealthy and determined family, and the best veterinarians doing cutting-edge research at the University of Wisconsin, that culminating in the golden retriever beat the disease.
Scout’s story will potentially help fund further cancer research conducted by UW’s School of Veterinary Medicine.
The 30-second spot, which will air during the second quarter, is almost entirely focused on raising money for a special cause.
Viewers are asked to visit WeatherTech.com/donate to learn more and donate online.
“The plan was to tap into the hearts of pet lovers all across the country and let them realize that with their support, real progress can be made in the field of canine cancer,” said Jac Mansour, chief creative officer at Pinnacle Advertising, the agency that created the ad.
Scout has been a member of the family of WeatherTech founder and CEO David MacNeil for seven years. Not long after last year’s Super Bowl ad, Scout collapsed without warning, and then was diagnosed with the rare form of cancer. Ongoing treatment helped to shrink the tumor until it nearly disappeared.
“David MacNeil was so incredibly impressed by the technology, resources, the care and commitment by the doctors, that he was moved to do something very special to help further research and fund equipment needed to move cancer care in a significant manner,” Mansour explained.
The ad is WeatherTech’s seventh Super Bowl commercial. Last year’s spot was the first to star Scout, who wore a WeatherTech employee badge and helped introduce the company’s new line of toxin-free pet bowls under the PetComfort brand.
https://www.adweek.com/brand-marketing/weathertechs-super-bowl-ad-stars-lucky-dog-scout-to-fund-cancer-research/
And that has been your PSA (Public Service Announcement) for the day.
Lets get back to the regular content which isn't dogs with cancer, making me reach for kleenex. Darn blondes, huh! Those golden retrievers are awfully cute dogs....
That's great that David MacNeil used his money to advertise for the University, instead of his own company. I really respect him for making all of the WeatherTech products in the US, when it would be easy to import them. I bought a set of their mats for one of our cars because they're made here, even though they were more expensive than some other ones.
ReplyDeleteI've seen David MacNeil writing in the comments and bidding on cars on Bringatrailer, so he seems to be an enthusiast, too.