Barbie’s horse outsold the entire car line at one point in the early 70s.
In an interview with Larry Wood, he pointed out to Fox News reporter Cliffrod Atiyeh that when he started at Hot Wheels in 1969, just a handful of people worked the entire Hot Wheels division. Soon, it was just him and one engineer.
“Like every toy, it survives three years. Two or three years into it, it (Hot Wheels) was dying down,” he said.
But then the first kids who got Hot Wheels as gifts turned into adults with money of their own. “The fathers, 15 or 20 years into it, they started collecting the Hot Wheels and it took off on fire,” he said.
https://www.foxnews.com/auto/legendary-hot-wheels-designer-larry-wood-looks-back-at-the-brands-50-years
In an interview with Larry Wood, he pointed out to Fox News reporter Cliffrod Atiyeh that when he started at Hot Wheels in 1969, just a handful of people worked the entire Hot Wheels division. Soon, it was just him and one engineer.
“Like every toy, it survives three years. Two or three years into it, it (Hot Wheels) was dying down,” he said.
But then the first kids who got Hot Wheels as gifts turned into adults with money of their own. “The fathers, 15 or 20 years into it, they started collecting the Hot Wheels and it took off on fire,” he said.
https://www.foxnews.com/auto/legendary-hot-wheels-designer-larry-wood-looks-back-at-the-brands-50-years
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