The event was genuinely intended as a sort of employee fun day. According to Civil Beat, the Built From Scratch Mud Drag was created so contractors, along with their families and friends, of Wong’s Ohana Hui Ventures could “help us and be part of the soil tilling.” Staging, bleachers, food trucks, and merchants were organized, with admission costing $25.
People arrived in anything and everything, from modified ATVs and dragsters to lifted Tacomas and Miatas. However, an event set up for 500 saw the attendee numbers more than double in size when a flyer was leaked via social media.
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