The first cover of Four Wheeler Magazine had this photo, and it's so good, and has such and interesting story, they used it again on their 60th anniversary issue and dove into the story

Aileen Maxwell was the photographer, and the location is Black Bear Pass overlooking Telluride Colorado. 

That trail has been around for off roaders for more than 6 decades, but the local sheriff is fed up with the tourists, so he's shutting that down https://www.motortrend.com/news/1508-sheriff-calls-for-closure-of-black-bear-pass-after-latest-accident/

I think I needed to include that info, but that isn't what this post is about... it's about how a passenger along for the ride took a great photo, and a magazine recognized how cool it was, and began it's long run showcasing how incredible the off roading experience is. 

She purchased this 63 Jeep in 1964, this is her with it in 2010, at age 95, after it was restored

Aileen and her husband were instrumental in starting a Four Corners Jeep Club and photographing the scenic Four Corners area. Aileen was secretary and later president of the club.

 
In 1962, the Four Wheeler Magazine was just being published and Aileen’s picture of the Four Corners Jeep Club driving down Black Bear Pass was chosen as their first cover. 

She eventually had 11 cover pictures and 4 travel stories featured in the Four Wheeler Magazine.

The last time she "jeeped" over Elephant Hill, she was 98 years old. She lived to be 106

https://www.thecortezchronicles.com/post/aileen-maxwell-to-celebrate-106th-birthday-october-22nd

A much more lengthy version of this story, and a lot more info on Aileen's photography and their use in the Four Wheeler Magazine are in the Feb 2022 issue