incredible... in 1970, Oldsmobile gave it's dealers an offer they couldn't refuse; special-order units would not count against the 442 allotment that Oldsmobile had in place at the time... and that's how this 442 was factory painted Mopar Plum Crazy Purple

In 1970, GM allowed Oldsmobile dealers to commission special-order paint for $50, any hue, not just certain colors from an options list. A specific dealer from Virginia Beach took advantage of this option and ordered quite a few cars in uncommon colors.

 He did it so that he could have one-off rigs in his showroom but also because special-order units did not count against the 442 allotment that Oldsmobile had in place at the time.

 This metallic purple drop-top is one of those cars. And according to the current owner, the hue is an exact copy of Mopar's Plum Crazy purple and was applied at the Oldsmobile Experimental Center.

https://www.autoevolution.com/news/one-of-one-1970-oldsmobile-442-w30-looks-fabulous-in-plum-crazy-purple-224456.html#