Have you heard of a Ford Beyond outlet? No, probably not. Unless you're in China

The Ford Beyond store itself is tailored and designed to look like a “glass jewelry box” on the outside, while making extensive use of wood and stone inside, with a decidedly nature-focused theme. The space contains a vehicle display area, a new car delivery area, a maintenance zone, a dedicated modification area, a lifestyle merchandise area, and a community club where like-minded fans can meet up.

The very first Ford Beyond storefront just opened in Chongqing, China, and it’s decidedly outdoor-focused, with the automaker noting that the intention here is to create a “one-stop outdoor off-road ecosystem” for its customers. Aside from displaying products including the Ranger, Bronco, and F-150 Raptor, these stores will also offer a wide array of parts and accessories for those vehicles, along with merchandise, customized test drives and even “professional experiential programs,” which cater specifically to off-road enthusiasts.

https://fordauthority.com/2023/10/worlds-first-ford-beyond-store-opens-in-china/