corporate Hyundai had a booth at CES for ocean cargo logistics, and called it "mobility"...

impressive booth design

two robot arms with flat screens moved around to block the view of this scale model of a advanced tech model

If I recall correctly the flat panels that get raised on the ship act like sails, and reduce fuel use by 20 % 

and these are clever ways to point out that the "gifts" inside the blue balls are something you can get one of, IF, if you want to listen to 4 different talks about whatever the corporate Hyundai shipping is

clever use of Hyundai construction equip to get attention though.