Have you heard of Daniel Macdonald? Known to his 13 million TikTok fpllowers as Daniel Mac. His videos have a simple concept: He approaches people driving expensive cars and asks them what they do for a living. It's that simple, and it makes him $100k a month.

 

If you’re baffled that a young person could make millions by asking rich people what they do, filming it on their iPhone and posting it on social media, I get it — think about how wealth has basically always been a fixture in media and pop culture.

Magazines are focused on it, Forbes, GQ, etc. Tv shows were focused on it, Lifestyles of the Rich and Famous. Now podcasters are making millions on nothing else, simply talking to celebs.

“Part of the absurd genius of what Dan does is combining the eternal fascination with extreme wealth with a simple question that can be repeated over and over,” she told me. “The responses are eye-opening, wide-ranging and occasionally ludicrous — ladybug breeder and professional cuddler are a few of my favorites — and they’re packaged in entertaining bite-size videos perfect for social media.”

He’s trying to maintain relevance by broadening his schtick — he’s asked yacht owners and first-class-airline passengers what they do for a living, for example, and is working on a new video series featuring wealthy homeowners in their mansions. There’s also a video podcast in the works, and he’s hosting a car rally next March — tickets to that event cost $3,750.

https://www.latimes.com/california/newsletter/2022-12-02/daniel-mac-tik-toking-his-way-to-millions-essential-california?utm_id=78100&sfmc_id=5280695

https://www.latimes.com/business/story/2022-12-02/daniel-mac-tiktok-fame