the walk of shame, in F1, is every time the crew and staff head to their pit, because the winners are placed closest to the entrance, the worst teams are farthest down the row

 So the more they win, the fewer winners they must walk past.

The more they lose, the longer the walk of shame. 

I just learned about this (I don't follow F1) by watching Netflix's Drive to Survive, Season 4 episode 6