This is news to me, and it's already 3 weeks old... I'm impressed that Acura would use it's budget this way, as I doubt this will contribute to sales. I'm often wrong though.. ..
But I am very impressed they went ahead and used animation like this to try. I hope more companies try this method, it's very entertaining - and what a Comic Con press pass application material item!
I was under the impression it was Honda for the masses and Acura was created as a step up to a more luxurious ride rather than losing the Honda faithful to someone else when they got that big promotion. But now I see they call it the luxury and performance div. Guess they're battling the "German Engineering" schtick.
ReplyDeleteA commercial that appeals to the public who lives in big cities, use public transport and will probably never buy a car in their lives. Very clever.
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