vintage UnCola billboard poster by John Alcorn, 1969
much of the so-called “Peter Max look” actually originated at Push Pin Studios, an innovative New York City art and design group founded by Milton Glaser ( also known for the “I [heart] NY logo” ), Seymour Chwast, and Edward Sorel in 1954. Several 7Up billboard artists, including John Alcorn and Barry Zaid, studied under Glaser, who designed the swirling psychedelic poster for Bob Dylan’s “Greatest Hits” record in 1966.
The highway billboards, 21 feet wide and 10 feet tall, were made up of 12 paper panels, which were pasted up piece by piece. But 7Up wasn’t content to just hang them alongside freeways. The images were offered to college students as posters, as “Fallpaper” to cover their textbooks, and as the actual giant, 12-sheet, 10-foot-tall billboards.
https://www.flickr.com/photos/30559980@N07/with/5709252580/
https://www.flickr.com/photos/30559980@N07/with/6267760503/
https://carney.co/carnage-category/ad/page/64/
https://www.bunkhistory.org/resources/1597
https://www.collectorsweekly.com/articles/collecting-7ups-most-beautiful-hallucinatory-billboards/
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