the 702 examples of the $92,000 Launch Edition TRX from Dodge just sold the fill order in 3 hours. Well, why wouldn't they? 702 special editions aren't that many, that's 1 of every 3 Dodge dealerships getting one, and a lot of those will just sell their allotted truck to another dealership for a fast profit.

obviously, Dodge / Ram made a good choice to chance the costs of R&D on the new Hellcat motora couple years ago. They sold a lot of Hellcats, Demons, and now they'll sell more trucks, and probably Durangos, Grand Cherokees, etc

What does the extra 12 thousand dollars for the Launch edition get you?

TRX Exterior Graphics
TRX Hood Graphics
18″ x 9.0″ Beadlock-Capable Alum Wheels by Mopar®
19 Speaker Harman Kardon® Premium Sound
4-Adjustable Cargo Tie-Down Hooks
Adaptive Cruise Control
Deployable Bed-Step
Dual-Pane Panoramic Sunroof
Heads-Up Display
Lane Keep Assist
Leather and Carbon Flat-Bottom Steering Wheel
LED CHMSL Lamp
Pedestrian Emergency Braking
Pick-Up Box Lighting
Real Carbon Fiber Interior Accents
Rear- View Auto-Dimming Digital Display Mirror
Spray-In Bedliner
“TRX Launch Edition” Console Badge
“TRX” Red Interior Accents

The TRX starts at $71,690, but the Launch Edition package is priced at $92,010

Ford made the Raptor, Dodge/Ram made the T Rex.

Jeep made the Rubicon Wrangler, Ford made the Bronco, and Land Rover immediately made something I barely noticed. So did Kia, and who know how many other manufactures in the competition for your next cool new toy purchase.

Weekend bragging rights just got a little more interesting. And standby for crazy true stories about these getting taken on test drives by the service department guys, and the car detailer, and the valets.

https://www.motor1.com/news/439985/ram-trx-street-version-rumors/
https://www.foxnews.com/auto/ram-1500-rebel-trx-most-powerful-pickup
https://www.foxbusiness.com/lifestyle/am-1500-trx-lauch-edition-sold-out