Jean d'Ylen (1886 - 1938), a French painter, illustrator and poster designer, one of the few designers to use imagery very close to surrealism. Born Jean Paul Béguin, he took the pseudonym of Ylen in 1912.
From the age of twelve, his particular talents for drawing became apparent and in 1898, he obtained gold and silver medals from the City of Paris.
After the war, he quickly opted for a poster career and joined the printer Vercasson in 1919. At the Advertising Fair in 1920, it is written that "since Chéret, we have never seen such talent and Jean d'Ylen is truly the master of the modern poster.
In 1922, he was recruited by the Vercasson advertising agency, for which he produced more than 200 posters, some of which are now part of the collection of the National Library of France.
Influenced by his mentor Leonetto Cappielo, his work is distinguished by the use of graphics inspired by surrealism, to produce drawings borrowed from a certain exuberance. Defined as "the master of modern posters" by the newspaper La Publicité, he exhibited his work at the Universal Exhibition in Paris in 1937.
He designed them for the Waterman, Ripolin, Jacquemaire, Shell, Bally and Sandeman brands.
In 1934 a disagreement with Vercasson led him to work directly with Weiner in London, for Esso, BP, the Daily Herald, Power Ethyl.
He was widely recognized as a master in his field.
http://blog.kermorvan.fr/2019/09/17/affiches-de-la-quinzaine-jean-dylen/
http://www.artnet.com/artists/jean-d-ylen/ for a gallery of his colorful paintings that were used as poster art
https://www.invaluable.com/artist/ylen-jean-d-a90ekug2ar/sold-at-auction-prices/
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