Goulding’s Lodge has been synonymous with Monument Valley for nearly a century. Harry and Leone Goulding purchased land and started Goulding’s Trading Post in the 1920s. During the Great Depression, they saw an opportunity to bolster the local Navajo economy by bringing in movie production companies looking to film in the Southwest.
Harry met with director John Ford, the wheels were immediately set in motion, and the film Stagecoach started production in Monument Valley soon after.
Since then, Goulding’s has hosted films crews, photographers, artists and tourists from around the world. The trading post has expanded to include a lodge, campsite, tour operation, restaurant, convenience store, and a private airstrip.
https://gouldings.com/
and became famous enough to attract Ansel Adams to come through and photograph the buttes AND the station wagons!
So, here's the only station wagon that I've ever seen in an Ansel Adams photo!
http://anseladams.com/secrets-of-the-southwest-locals-point-the-way/
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