Banana Republic’s first foray into retail began, inauspiciously enough, at a flea market, with 500 Spanish paratrooper shirts. Mel and Patricia found the stylish garments at a military surplus broker. The stylish cut and unique details had caught their eye, and they bought the lot at a bargain. Before this, Patricia had been an illustrator at the San Francisco Chronicle, and Mel had been a journalist there. That's where they met
The first Banana Republic store opened, complete with palm trees and a zebra-striped façade. Exotic military garments were excavated from dark warehouses around the globe. Seamstresses stitched furiously, transforming beautiful surplus fabrics used for sleeping bags and mattress covers into stylish blazers and shirts. A catalog, filled with more whimsical stories like the Short-Armed Paratrooper Shirt was sent to potential customers.
and they made a Banana Republic Biplane Gift Box
there were at least 62 catalogs, and they had cool cover art
https://www.secretfanbase.com/banana/cover-gallery/
https://www.secretfanbase.com/banana/shoebox/
https://www.adweek.com/brand-marketing/banana-republic-was-mainstream-fashion-it-was-weirdly-wonderful-safari-brand-170059/
one of the mall storefront jeeps was found, and then used as a prop in a high school prom
https://hansonmechanical.wordpress.com/2013/03/16/banana-republic-store-jeeps/
https://www.worthpoint.com/worthopedia/vintage-80s-banana-republic-jeep-1551285487
https://www.secretfanbase.com/banana/
http://www.ewillys.com/2013/03/17/banana-republic-jeep-stores/
http://www.ewillys.com/2013/11/02/1980s-banana-republic-jeep-gift-box-on-ebay/
https://hansonmechanical.wordpress.com/2013/03/16/banana-republic-store-jeeps/
http://koko-rokoko.blogspot.com/2010/12/80s-banana-republic-travel-m-safari.html
In the early 90s, I befriended a Banana Republic area manager in California. He told me that they had warehouses full of cool decorations, like old suitcases and props. I wanted to buy one of the leather suitcases, but he told me then that nothing could be sold. I always wondered what happened to the warehouses full of those stuff.
ReplyDeleteWow, no kidding!
DeleteDo you know the location of the store in the first photo? I am curious about the first locations in New York City. In 1985 two locations opened in Manhattan, one was in Greenwich Village at Avenue of the Americas and Bleecker Street and a second at 2376 Broadway at West 87th Street.
ReplyDeleteNo, I don't. I just blog about stuff. Sorry, it would be cool to know.
Delete