I learned from finding it in a postcard collection gallery that it's a 1937... and the postcard was 1940 https://www.picluck.net/media/1002962046202480225_4301600
and they made this variant https://www.pinterest.com/pin/25755029093200374/visual-search/?x=4&y=0&w=542&h=349
So, Standard Ale had 2 main products, and those were Ox Head Sturdy Ale, Old Oxhead, and Oxcart. They were making 30,000 barrels a day at the end of prohibition, but by the end of the 50s, they were out of profitability, and had to merge with local competition, and then only lasted another 20 years before folding. In 2017 investment speculators gave it another life to try and catch the microbrew fad
Standard Brewing Co. 436 Lake Avenue Rochester, New York
Those are oxen, not cows.
ReplyDeleteOxen pull heavy loads, such as barrels of beer.
Yes indeed. The original image was a lot smaller, and I didn't even make out that the ox were pulling a beer wagon, that's how small it was... once I'd posted this and could see the details better, I didn't have anything improved to say about it, as the basics are that it's carrying bovines, and I wonder what happened to it
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