This happy little car is what records show to be Gianni Agnelli’s personal and custom Fiat 500 Spiaggina.
Discovered intact and unused, but retired in a Northern Italian garage, Agnelli’s ownership ended in 1973 when he gifted the car to his driver of nearly 30 years, who then ceded the car to Mario Rossi, a lifelong friend of Gianni’s.
I posted a great interview with him http://justacarguy.blogspot.com/2017/12/gionni-agnelli-owner-and-president-of.html
This little beach car is one simple and clean variation of the Fiat 500 that I've featured before http://justacarguy.blogspot.com/2017/05/resort-transport.html for a wide variety of the resort transporters and yacht cars
https://petrolicious.com/articles/hidden-for-decades-we-found-gianni-agnellis-custom-fiat-500-and-it-has-some-incredible-stories-to-tell
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