the Mopar brand was launched in 11 August 1937 as a shortened form of the words "Motor Parts", celebrates its eightieth birthday, marking an amazing history extending over eight decades.
It was first introduced as the name of a line of antifreeze products
In 1937, six years after the creation of the Chrysler Motors Parts Corporation plant at the corporate complex at Highland Park, in Michigan, an in-house team of marketing experts was asked to invent a name for the antifreeze used in Chrysler cars. Mopar was that name.
One of the first presentations of the Mopar name to the public occurred when Chrysler was asked to provide a float for a parade that opened the annual Shriner's convention, held in 1937 in Detroit. So the company built a camel 3 metres high, made entirely of car parts, carrying two signs on the side identifying it as: "Mr. Mopar." A small "mechanical man" named ACCY (for accessories) was placed on the float as if leading the camel.
http://my.abarth.com/eu/es/news/mopar-brand-celebrates-80-years
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