So many things were great in their time, and didn't last a decade. Look at the advertising on the grand stands

cars at starting line during the 1912 Pabst Trophy Race in Milwaukee, Wisconsin.

Rayfield carbs, never heard of them. Federal Tires, I doubt made it through WW2 due to the war rationing. Mondex? Hickman - Lauson - Diener? A Milwakee Ford dealership

http://digitalcollections.detroitpubliclibrary.org/islandora/object/islandora%3A183536