Mr. Joy bought his first Packard after he saw one in New York chasing after a fire engine, ended up buying into the company, and later ran it. He became a leader of the good roads movement, and spark-plugged the development on the Lincoln Highway.
Notice the window sign in front of him, it's the Packard dealership, next to the New York Cafe and Lion Brewery. I'm guessing it was a couple beers for lunch every day. Without air conditioning, you could keep employees a lot happier with a couple cheap beers I bet.
http://digitalcollections.detroitpubliclibrary.org/islandora/object/islandora%3A170752
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