According to Forester Research blogger Ellen Carney, Google has been licensed to sell auto coverage in at least 26 states through its online comparison-shopping site after working on the project for more than two years.
Carney says the company plans to launch its auto coverage comparison site later this quarter in California, followed by Illinois, Pennsylvania and Texas.
The search engine giant is reportedly teaming with a pair of insurance comparison sites, one of which currently offers auto policies provided by Esurance, Foremost, Hartford, National General, Plymouth Rock, Progressive, Safeco, Travelers, 21st Century and others including Dairyland, MetLife and Mercury.
In a 2014 study, Accenture insurance research found that two-thirds (67 percent) of U.S. consumers would consider purchasing insurance from sources other than insurance companies, and 23 percent would consider buying online from service providers like Google and Amazon.
"Competition in the insurance industry could quickly intensify as consumers become open to buying insurance not only from traditional competitors such as banks but also from Internet giants," said Accenture managing director Michael Lyman, who directed the study.
http://www.bankrate.com/financing/insurance/auto-insurance-from-google/
Carney says the company plans to launch its auto coverage comparison site later this quarter in California, followed by Illinois, Pennsylvania and Texas.
The search engine giant is reportedly teaming with a pair of insurance comparison sites, one of which currently offers auto policies provided by Esurance, Foremost, Hartford, National General, Plymouth Rock, Progressive, Safeco, Travelers, 21st Century and others including Dairyland, MetLife and Mercury.
In a 2014 study, Accenture insurance research found that two-thirds (67 percent) of U.S. consumers would consider purchasing insurance from sources other than insurance companies, and 23 percent would consider buying online from service providers like Google and Amazon.
"Competition in the insurance industry could quickly intensify as consumers become open to buying insurance not only from traditional competitors such as banks but also from Internet giants," said Accenture managing director Michael Lyman, who directed the study.
http://www.bankrate.com/financing/insurance/auto-insurance-from-google/
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