Tuesday, December 30, 2025

intriguing parking lot, the Citroën showroom, Marbeuf in Paris, built in 1929, 5 levels high, demolished in 1952 (thank you Robert M!)







If you wonder just what was all the hub bub was about, well, Paris in the 1920s was having a grand time, and Citroen even had a 1/4 million light bulbs installed on the Eiffel tower for advertising in 1925



But, due to the stock market collapse, and a LOT of competition from other French car makers, in 1934 Citroën went bankrupt. 

Not just because of the financial crisis but also because of Citroën’s rivalry with Renault and the lengthy and costly development of the Traction Avant that had crippled the company and arguably also its boss. Fortunately, Michelin stepped in and saved the company.

2 comments:

  1. Le Marbeuf garage in Paris. The links can explain it and the little car better than i can. The building https://www.vintag.es/2023/09/marbeuf.html The little car https://thezerocar.wordpress.com/2013/07/29/the-citroen-conservatoire-diaries-the-oddities/


    ReplyDelete
    Replies
    1. thank you! Looks cool from inside the building, looks stunning from outside! Much appreciated!

      Delete