IROC partnered with True Value, who served as the title sponsor for the IROC Series for decades, to be the primary sponsorship partner for the IROC exhibition event at Lime Rock Park, in July

“As True Value celebrated 75 years last year, and as we refreshed our own iconic brand this year, we reflected on legacy and the partners who have made it possible,” Kempa continued. “IROC is essential to the history of True Value, and we’re proud to be part of its future.”

Among the drivers at the IROC exhibition event at Lime Rock Park were Mark Martin, a five-time IROC Champion, Bobby Labonte, the 2001 IROC Champion, Al Unser Jr., a two-time IROC Champion, Geoff Bodine, the 1987 IROC Champion, Ken Schrader, Geoff Brabham, Davy Jones, and Greg Biffle.

Dale Earnhardt’s red No. 5 IROC Gen-3 Camaro, Mark Martin’s green No. 1 IROC Avenger, Dale Earnhardt’s orange No. 1 IROC Avenger, Al Unser Jr.’s yellow IROC Avenger, Danny Sullivan’s white No. 5 IROC Avenger, Jeff Gordon’s silver No. 6 IROC Firebird, and Bobby Labonte’s black No. 1 IROC Firebird were among the historical IROC cars at the event.

The duo of Evernham and Kauffman announced its acquisition of the iconic IROC brand, which had laid dormant for nearly 20 years, back in January. Evernham feels the goals of this initial IROC event at Lime Rock Park are being achieved.

“The primary objective of our IROC event at Lime Rock Park was to reignite the passion and excitement racing fans have for the legendary IROC brand. With today’s announcement, we have taken that one step further by rekindling one of the most iconic partnerships in motorsports history with True Value and IROC,” said Evernham. “True Value and their customers supported IROC for many years and we are grateful to have them involved as we bring IROC back to the track.”

https://www.iroc-racing.com/iroc-lime-rock-park

https://tobychristie.com/iroc/true-value-returns-as-iroc-partner-drivers-announced-for-iroc-exhibition-at-lime-rock-park