Friday, July 19, 2024

A car dealership in Ballston Spa, NY is turning out Emmy-worthy videos


Imagine if The Office took place at a car dealership.

And that Michael Scott was a 22-year-old recent grad named Grace.

Instead of Scranton, PA it took place in Ballston Spa, NY.

Replace awkward scenes of paper pitches and employee orientations with 38-point turns in a Silverado 2500 and a commercial shoot for the Blazer EV meant for “the female gaze”.


The above is only episode 1 of 9. 

A car dealership in Saratoga County has developed a legion of thousands, even millions, of fans who tune into TikTok weekly to watch "The Dealership," a series of mockumentary-style clips styled after the hit television show "The Office."

Now nine episodes in and counting, "The Dealership" drops new content each Tuesday, amassing more than 1 million likes and 100,000 followers for the TikTok page of Mohawk Chevrolet, located in Ballston Spa, New York.

With titles like "Get Ducked," "Lemme Drive the Rado" and "Fellowship of the Recorder," the two to three-minute-long videos capture the essence of what made "The Office" such a comedic success: Absurd behavior, deadpan delivery and finding dry humor in the mundane 9-5 life.


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