She a freshman at Phoenix College when she was crowned Miss America on September 11, 1949. In December of 1949, Jacque married her high school sweetheart, Douglas Cook, and thus violated her contract with Miss America.
Although the pageant allowed her to keep her crown, it instituted a "no marriage, no pregnancy" rule the following year. This rule remained in effect until 1999.
Mercer's national tour as Miss America included endorsements and promotions for Catalina swimwear and Lane cedar chests.
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