good writing in a Road and Track article by Mark Vaughn

 In the beginning, there was the 3, the 5, and the 7. 

Wait, hang on a sec, that was the middle. Anyway, there was the 3, the 5, and the 7, and they were good.

 The people did drive them, and there was much joy on the apexes and lo, also along the straights. 

There was much rejoicing throughout the land, particularly where there were many good and twisty roads.

 But then came the Time of the Styling, and the people did cry out and gnash their teeth, and there were threats to never buy of the Bimmers again. But the people did buy them, and the Bimmers did multiply throughout the land.

https://www.roadandtrack.com/car-culture/a36267816/every-now-and-then-bmw-design-appears-to-lose-its-mind/