can anyone give one good reason neither Ford, Chevy, or Dodge ever made a business connection with Stetson, because today I learn that Bentley did!

Stetson partnered with Bentley Dallas on the Bentayga Stetson Special Edition.

Stetson hats is about 150 years old, and is a legendary heritage name, much like Ford, Dodge, and Chevrolet.

So how did the big 3 miss the glaring obvious western truck or car connection with Stetson hats?
The Mustang, Maverick, Ranchero, Durango, Colorado, Bronco, Silverado, Tahoe, El Camino, Lone Star Ram 2500, King Ranch F250 are just a few models that could have made a logical connection for Western enthusiasts with a special edition trim level

https://www.thegentlemanracer.com/2019/09/bentley-stetson.html