What was the first major non-automotive sponsorship in drag racing? It might have been the beginning of the beer wars between PBR, Bud, and Miller

Super Stock and Drag Illustrated magazine reported at the time that Priote had negotiated with racing buff Augie Pabst for six months to close the deal on the brewery sponsorship

So, is it extremely weird that I've never seen this car before?

Or the Maverick? I've never seen it before either!

The beer wars seemed to begin in the late 1990’s and heated up in the early 2000’s when the Budweiser team of Kenny Bernstein and the Miller crew of Larry Dixon fought week in and week out in the NHRA

https://www.dragzine.com/news/flashback-friday-the-beginning-of-the-beer-wars/
https://www.pinterest.com/stoltzsam/pabst-blue-ribbon-charger-and-maverick-pro-stock/