the Lincoln-Mercury Sports Panel, seems to be a handful of legendary athlete's that did publicity for Ford- Lincoln- and Mercury, like Olympic games coverage from 1960 to 1973, and the annual Detroit autoshow

a 1971 Lincoln-Mercury advertising display that has been signed by Gordie Howe, Al Kaline, Sharron Moran, Jesse Owens, and Bart Starr.

Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s By Diego Rosenberg

Dan Gurney was also on the panel!

and Gordie Howe

So, here in the above photo are a couple really famous names, Howe, Starr, and Palmer.

Yes, Arnold Palmer, probably the most famous golfer, was giving away merch, as probably all of these celebs were, with this promotional situation

But a mid 70's car with all their autographs? I've never heard of the LM Sports Panel before, nor this autographed car

But if you graduated before 1989, you remember reel to reel movies in class, and the LM SPorts Panel did a movie like that, for teens in athletics, for motivation and a first hand account of their offer advice to young athletes and share their winning psychology... with Frank Gifford, Gordie Howe, Al Kaline, Byron Nelson, and Jesse Owens  https://www.worldcat.org/title/lincoln-mercury-sports-panel/oclc/183198756


https://detroithistorical.pastperfectonline.com/bysearchterm?keyword=Ford+Motor+Company&page=7
https://kb.osu.edu/handle/1811/57783
https://kb.osu.edu/discover?filtertype=subject&filter_relational_operator=equals&filter=Lincoln-Mercury%20Sports%20Panel
http://www.thegolfauction.com/arnold_palmer_signed_sleeve_box_of_lincoln_mercury-lot24331.aspx