Dr Suess in advertising (in the 20s and 30s he worked for Standard Oil)

Smiling, toothy creatures such as Zero-doccus, Karbo-nockus, Moto-raspus and Oilio-Gobelus appeared in advertisements that warned motorists of the hazards of driving without the protection of Standard Oil lubrication.

“Meet the Zero-doccus. He is the first if a group of terrible beasts that are being turned loose in the advertising of Essolube, Standard Oil Company (New Jersey) products,” reports the December 8, 1932, Printers’ Insider, an advertising trade journal.

 

http://www.collectorsweekly.com/articles/when-the-wild-imagination-of-dr-seuss-fueled-big-oil/
http://aoghs.org/editors-picks/seuss-the-oilman/

http://www.drivedivedevour.com/boat-museum/

http://www.philnel.com/2010/08/21/corporate-seuss/