Looks like Steinway was showing off! (Along with pianos, they also were the Daimler franchise and made Mercedes in New York) This fire hose carriage is over the top. Circa 1875, in Soho, Manhatten, New York City, at the NYC Fire Museum

https://www.pinterest.com/pin/340725528035501598/

http://www.nycfiremuseum.org/gallery_page.cfm?alias=permanent-ex-parade

http://www.tripadvisor.com/Attraction_Review-g60763-d110276-Reviews-New_York_City_Fire_Museum-New_York_City_New_York.html

For a really good online gallery, see http://www.flickriver.com/photos/bcorreira/sets/72157621361868532/