Tuesday, March 24, 2015

"Branded" Mustang special







Ford offered a dealer installed package called “Branded Mustang” in 1968 with patterned tops similar to the Mopar Mod Tops. There were two kits available, one for ’65-66 and one for ’67-68.

Branded edition Mustangs were created by dealerships on mostly used 65-68 Mustangs to spiff them up for resale. The Branding kit was available from Ford. The kit included choice of colored vinyl tops (in 15 colors), side stripes (in 5 colors), quarter panel chrome, and special Branded emblems.

the vinyl tops could be in four patterns - Paisley, Sculptured, Tweed, or Leather. They also came in 15 different colors. Or you could get just white or black. The stripes came in five different colors.

http://www.mustangandfords.com/featured-vehicles/mump-1212-brand-marketing-1967-mustang/photo-gallery/#9

The Branded Mustang Kit was used by dealers on new and used Mustang coupes and was distributed by DSI Corp., Plymouth, Mich. directly to Ford Dealers.

It consisted of:
 1. Pre-cut, hand-sewn vinyl top - 15 different colors or patterns
2. Two black and brass or silver and black C-pillar emblems - marked left and right
 3. Left and right Screw-On quarter moldings - with Ford part numbers
4. Pre-cut "Thoroughbred" stripes in five colors (Red, white, black, blue, gold)
5. Two cans of Mastic glue
6. Ford instruction guide

 This all came in a 3 foot long shipping tube from DSI.

The tops are all different and range from 'pretty cool' to 'butt ugly'.
There also is a thoroughbred stripe identification chart.

images from http://mustangattitude.com/cgi-bin/specialmustang.cgi?year=1967&model=&smod=Branded&optn=&name=Branded%20Mustang
http://mustangattitude.com/cgi-bin/specialmustang.cgi?year=1967&model=&smod=Branded&optn=&name=Branded%20Mustang

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