Ferrari’s Formula 1 team hasn’t won a championship since 2008 and, Sergio Marchionne, boss of Fiat Chrysler, sold off 90% of Ferrari public stock to current FCA shareholders.
Since Ferrari’s founding as a race team in 1929 (road cars arrived in 1947), two men—Enzo Ferrari himself and Luca di Montezemolo—have commanded
A lawyer by education, Luca di Montezemolo was only 27 when he took over Ferrari’s struggling F1 operation in 1974. The team hadn’t won a title in 11 seasons. A year later, with Niki Lauda driving, Scuderia Ferrari captured the drivers’ and constructors’ world titles. It won both again in 1977.
Under his stewardship, Ferrari’s road-car business not only turned around, it blossomed. The fabulous 12-cylinder Enzo supercar, the 360 Modena, the 599 GTO, today’s stunning 458 Italia and LaFerrari mega-hybrid all arrived during di Montezemolo’s reign. Fixing the flagging F1 team took longer, but by 2000 Ferrari and Michael Schumacher captured both the drivers’ and constructors’ titles. Then they did it again. Four more times in a row.Since Ferrari’s founding as a race team in 1929 (road cars arrived in 1947), two men—Enzo Ferrari himself and Luca di Montezemolo—have commanded
A lawyer by education, Luca di Montezemolo was only 27 when he took over Ferrari’s struggling F1 operation in 1974. The team hadn’t won a title in 11 seasons. A year later, with Niki Lauda driving, Scuderia Ferrari captured the drivers’ and constructors’ world titles. It won both again in 1977.
Di Montezemolo always cultivated exclusivity, limiting road-car production to just 7,000 or so per year, far below demand. Yet prestige and revenues soared. In 1991, the year he took over, Ferrari showed profits of $15 million. By 2013, that figure exceeded $300 million.
http://www.automobilemag.com/features/columns/1503-luca-di-montezemolo-is-the-other-enzo-ferrari/
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