The BMW Art Car Project was originally conceived by the French racecar driver Hervé Poulain, who in 1975 commissioned American artist Alexander Calder to paint his BMW racing car.
Sam Posey relates that Poulain figured he could barter a car painted by Calder for a ride at Le Mans. Calder had already painted two Braniff airliners.
the head of BMW Motorsports, Jochen Neerspasch, got the idea to insure the car as a work of art with Lloyds of London for a million pounds.
It was driven at Le Mans by Posey, who had visited Calder's workshop studio as a kid.
Source: Automobile Magazine July 2014
Image: http://driven.urbandaddy.com/2014/01/15/calders-bmw-makes-tracks-for-amelia/
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