this is how to grab attention at a international auto show, think outside the convention center! REO in 1927 Helsinki Auto Show

this, is a showroom built by the REO importer Mr Peltola, outside the auto show, to grab attention and isolate potential customers from the rest of the makers. He probably got the idea from the Dodge Graham Brothers similar outdoor exhibit in Buenos Aires in 1925 http://justacarguy.blogspot.com/2017/10/graham-and-dodge-brothers-exhibit-at.html

Mr. Peltola the importer did not want to join the other car dealers at the show and decided to have his own display in a market square called Kasarmintori in Helsinki. A look inside the novelty shown in the middle photo above, demonstrates just how well the display showcased the product for the firm. At the far end can be seen a sales desk set up under and inside the cowl and hood. All show photos courtesy of perrasmotornostalgi via http://www.retronaut.com via http://theoldmotor.com/?p=112284