A few years ago, about 4, Steve McQueen was digitally added to a commercial. He walked out of a cornfield, onto a freshly paved one lane race course through that cornfield, was handed a set of keys to the brand new design of the Mustang... and he went for a spin.
http://www.youtube.com/watch?v=UZzXHq7gKN8&mode=related&search=
A similar kind of commecial was made for a different Ford car, the Puma... and Steve was digitally added to this one too, in a scenario that recalls the "Bullitt" street chase. No idea if the Puma (or this commercial) ever went into production overseas, but it never became a production model here in the US.
http://www.youtube.com/watch?v=iAlklV5TZrE&eurl=http%3A%2F%2Fthehollywoodextra%2Eblogspot%2Ecom%2F