The lawsuit also claims that the dealership has been engaging in these practices since at least January 2019. During this time, DARCARS Honda allegedly listed misleading vehicle prices on its website, giving the impression that buyers were paying one amount when they were being charged significantly more.
These extra charges often included fees for pre-installed equipment and the notorious Adjusted Market Value (AMV) markup, which can increase the cost of a vehicle based on demand. In some instances, the dealership also added fees for unrequested services like “DARCARS protection packages,” which consumers did not ask for but were required to pay for anyway.
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