2007 Dodge Demon concept.... just what the Dodge company needs to make and sell, because the Charger and Challenger won't continue to sell much longer, neither will anything else Dodge makes

Dodge / Chrysler doesn't have anything new to offer, and hasn't for about 6 years since the Gladiator truck came along. 

The Journey? Durango? Challenger, Charger, and Jeep. They are all really long in the tooth. 

Sure, nicer ones are for sale now than a decade ago, but, people certainly jump to buy the newest, coolest thing around. See the Tesla truck. No reason to buy that except that you get attention. 

So, Dodge Chrysler, in the past decade has tried the Dart, fail. Avenger, fail. 200, fail. 300, sorta succeeded, but they quit making them. Viper, too expensive, quit making them, no one bought them anymore. 

But the Miata? How long has that been selling? 35 years. They got that right the 1st time, and improved on it slowly over the decades. The Mustang? Well, 60 years even though it's not much like the original, ditto, the Camaro, the Corvette... small cars, even two seaters, sell, and keep selling for decades. 

And do you know WHY they created this Demon roadster in 2007? To compete with the Miata, and the Soltice and Saturn Sky. 

https://moparinsiders.com/reviving-the-spirit-the-dodge-demon-roadster-concept/