The 30-second spot, called “No Compromises,” is simple and to the point. It features shots of the company’s Polestar 2 electric vehicle with the word “No,” followed by words and phrases directed at other traditional Super Bowl commercials and car companies.
Words following “No” during the ad range from general terms such as “epic voiceovers” and “dirty secrets” to “dieselgate” – referring to a former diesel emissions scandal with Volkswagen
Polestar is controlled by Volvo Car AB and its owner Zhejiang Geely Holding Group Co. In September, the company announced a deal to go public during the first half of this year by merging with a U.S.-listed blank-check firm backed by billionaire Alec Gores and investment bank Guggenheim Partners at an enterprise value of $20 billion.
https://www.cnbc.com/2022/02/13/ev-start-up-polestar-takes-shots-at-teslas-elon-musk-in-super-bowl-ad.html
I thought that was a good commercial when I saw it last night. Most people probably had no idea what a Polestar is, kind of like me not knowing what a lot of the other commercials were for.
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