Friday, January 01, 2021

dig the 1960s art on these RAC tune and test kits by R Jacks. Anyone know who that was? Or have a link to other art he did? They state that Dan Gurney endorsed RAC


I went looking online to see if I could find out what RAC is the anagram of  "Rite Autotronics Corporation", and if the business is still making stuff. 

https://www.ebay.com/itm/Vintage-RAC-USA-No-566-Ignition-Tune-Up-Analyzer-Dwell-Tach-Volts-Amps-Points/313265442034?hash=item48f0134cf2:g:IlEAAOSwyahfji7M

that looks like some classic late 60s or early 70s Sears art work right there

RAC was founded in the early 1960s. It designed and built automotive tuning and testing equipment diagnostic equipment that was aimed at the shade-tree mechanic more than a working pro.

The company had many patents to its credit in the 1960s and 1970s, yet in the early 1980s, it filed for bankruptcy. That's a damn shame, so many American companies have went under as the world advanced with tech and their products became obsolete.





nearly the same image, different piece of test equipment super imposed over the smaller one in the above image





here's the link from RAX to Dan Gurney.. I thought I'd find something more, but I couldn't

2 comments:

  1. The graphics are very much Peter Max style. Probably not actually by him, but the style is about the same.

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  2. Wonder if the print on the box in the top photo "Ignition Tune-up Analyzer" pops out at you when you put on some 3-D glasses?

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