another special edition Mustang I've never heard of, well, two of them. The Ski Country and the She Country

in 1965, Colorado Ford dealers were offering a special edition Ski Country Mustang. They sold great.

The dealership, Goodro Ford, realized that selling special edition Mustangs was an easy and fast way to sell more Mustangs.

So, the dealership owner who had just taken over for her terminally ill husband, created her own line of ‘She Country’ Mustangs.

She ordered 48 cars finished in what were considered “feminine” special order colors: Limelite Green, Bermuda Sand, Evening Orchard, and Autumn Smoke. She then added a personalized plate with the customer’s name on the dash.

Those small changes were all it took to make the vehicle stand out from traditional Mustangs. They were not only a sales success, but did well in marketing for the dealership as well.

In addition to building and selling these special Mustangs, Goodro also created a special waiting room at the dealership, specifically for women, that featured nicer decor from a local furniture store. Ultimately, these changes worked, as Goodro Ford’s sales rose 12 percent after Ann took over.

 Goodro went on to become the first woman president of the Colorado Automobile Dealers Association

This unrestored is one of the dozen Evening Orchard cars that were produced, and is coming up for sale at the Mecum Auctions event in Chicago on October 26.

It features a vinyl top, A/C, auto trans, 42,000 original miles, and the original 390

https://www.powernationtv.com/post/rare-she-country-ford-mustang-going-to-auction
https://www.mecum.com/lots/CH1019-389657/1967-ford-mustang-she-country-special/

https://fordauthority.com/2023/07/1967-ford-mustang-she-country-special-diecast-out-now/