America's first neon sign, made for Earle C Anthony's LA dealership, 1923, by Georges Claude (the neon sign inventor), Paris:

In 1923, Georges Claude introduced his neon signs to the United States. He sold two neon signs to a Packard dealership in Los Angeles. Earle C. Anthony purchased the two signs reading "Packard". Georges Claude charged  $2,400 for those two signs.

http://neonlibrary.com/neon_history_2.html

http://skyscraperpage.com/forum/showpost.php?p=5938533&postcount=10915

In 1923 a Los Angeles car dealer named Earl C. Anthony visited Paris, met the enterprising Fonseque, and paid him $2,400 for two identical blue-bordered signs bearing the word PACKARD in neon letters. The signs literally stopped traffic in Los Angeles, and one is still working, having outlived the automobile it celebrated.

https://www.americanheritage.com/content/neon

Someone named Leon, which coincidentally rhymes with neon, lost his mind that what I posted wasn't what he believed to be the truth, regardless of the sources that state it to be so. Instead, he quite offensively stated the following:

Hello,

Regarding the posting dated "June 25, 2017" regarding what is entitled "America's First Neon Sign"...

All information repeatedly posted over the internet and in books and magazines is incorrect...and even outright false. The histories believed are merely myths.This posting and photo are in error. The photo which appears in books, magazines and all over the internet actually shows one of three (3) neon signs (the smallest) brought back from France by Mr. Anthony in 1923.

• The sign shown was not the first
• Nor is the photo from 1923. The building here where the sign is mounted was not even constructed until 1929.
• The first Anthony neon was actually erected on a billboard atop a building at the corner of 7th and Flower. A mile away from Mr. Anthony's Packard dealership at 1000 S. Hope street. Original newspaper accounts and Mr. Anthony's official biography confirm this fact.
• The Anthony Packard neon was not the first neon sign ever in the USA... it was just the first commercially successful neon sign in the USA. There were a few other crude attempts that preceded it.

The only accurate history and photos regarding this sign were published in The Packard Cormorant magazine, issue #153. This magazine is the glossy publication of The Packard Club. It was published in 2013. Photos and story in this publication are perhaps unknown to the general public, but the accurate history.

Regards,

Leon Dixon

Maybe he's right, and everyone else is wrong. He sure doesn't give a shit how he tells everyone they are wrong though.