Score and BF Goodrich plan to build a monument wall

Found on the digital magazine for SCORE
http://scorejournal.digital/

BFGoodrich started developing the Radial All-Terrain T/A® in 1975 when BFG engineers traveled to Baja to test a new concept ― a radial light-truck tire for off- and on-road use by utilizing the Baja peninsula as a real-life laboratory to develop tires. If the tires could withstand the grueling terrain of Baja, they could survive almost anywhere else.

A year later, BFGoodrich launched its first radial all-terrain tire, in the SCORE Baja 1000 desert race on an Oldsmobile Starfire. Strange, but, you can race anything in Baja... VW bugs, motorcycles, Porsches, whatever.

http://www.off-road.com/blog/2010/11/16/bfgoodrich-score-baja-1000-flashback/