a unique marketing display at the 1932 New York Automobile Salon, a luxury Lincoln was entirely wrapped in Kodapak, presenting the vehicle as a giant, transparently gift-wrapped package.

 

Kodapak was a brand of transparent cellulose acetate sheeting newly developed by the Eastman Kodak Company (specifically its Tennessee Eastman division). Similar to cellophane, it was marketed for its clarity, flexibility, and protective qualities, and it was used during this era for everything from product packaging to novelty applications like this eye-catching automotive showcase

Cellulose acetate, was much slower to burn, making it a safer "safety plastic" 

Kodapak was developed to compete directly with DuPont's ubiquitous, wood-derived transparent film brand, Cellophane

In the early 1930s, transparent sheeting was an industrial novelty. Automobile manufacturers, dealerships, and high-end garages experimented with early transparent protective covers made from cellulose acetate sheets to shield showroom or storage cars from moisture and dust while keeping the vehicle completely visible to buyers. However, because 1932 cellulose acetate formulations became brittle when exposed to prolonged outdoor UV sunlight and temperature changes, these early clear covers were strictly limited to temporary indoor storage or display use.

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https://mcnygenealogy.com/book/kodak/kodakery-v06-n09.pdf