These are just notebook covers from a notebook company that makes a variety of covers to appeal to a wider variety of customers
The Beverly Sign Co. put Chicago at the center of the mid-century sign-painting map with its “panelized” compositions, novel typographic treatments, and bold colors. This style came to be known as “The Chicago Look.”
Briggs Outdoor Adv. Co. was the company that Jack Briggs began, as a painter in the 1930s and he became the owner of Beverly Sign Co. in 1938 ( see some of their real signs at https://ghostsigns.co.uk/2022/08/chicago-ghost-signs-and-the-beverly-sign-co/ )
Beverly’s artistic significance was underscored by Chicago sign painter Pat Finley: “Beverly garnered national attention for their development of the avant-garde ‘Chicago Look,’ a combination of pastel colors and panelization,” as Finley explains.
‘You take a color-filled geometric shape and insert type into it, and then that breaks down the design into a few different signs, depending on size. That was unheard of before Beverly — those people were pioneers, and with everything they did, the world followed.’ It attracted flocks of aspiring sign artists.”
https://www.instagram.com/beverlysignsco to see some more of the strike throughs that were in the drawer in the video
Getting to car lettering and cool stuff... check this out, from Kelsey and Andrew McClellan, (Heart & Bone Signs, and Heavy Pages Press)
this book collects around 140 sketches, design drawings, complete with notes, color specs, and other instructions, from Chicago’s prolific Beverly Sign Co.
Bob Behounek, a sign painter, owns the vast collection of the original design drawings, instructions, and strike throughs
The pictures themselves, dating from 1957 into the 1980s, were preserved by just the kind of fluke that is often required to save things treated in their own time as debris rather than art.
Behounek had received the drawings from a one-time journeyman artist at Beverly, Dan Colyer “When I was working at Beverly, the foreman asked me to clean out the sketches and told me to throw them out. I asked if I could keep them and he said he didn’t care what happened to them as long as I got them out of the shop. So, I kept them.”
https://sca-roadside.org/the-golden-era-of-sign-design-the-rediscovered-sketches-of-beverly-sign-co/
Oh hell, out of my price range, and there are none on Ebay or Amazon so click through to
https://heavypagespress.com/store-2 to order yours 
for some great sign painting images, see
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