It's a constant source of enjoyment to me to learn about cool late 60s stuff, like this rare Cyclone GT 500 sales promotion - The Atlanta 500 Driveaway Program, part of the NASCAR race track promotional programs Mercury ran back in 1968 and 1969.

the Atlanta sales region dealers offered a 1968 Mercury Cyclone GT 500 in either Wimbledon White or Calypso Coral with special badges.

If you purchased one of these specials you received two tickets to the Atlanta 500 on March 31, 1968, a Mercury race jacket and hat. The selling dealer drove the lucky buyers to the track where they would take delivery of their new car. There were 160 GT 500s delivered that day! 

Once at the track the new owners were treated to breakfast and photo opps with Cale, Lee Roy and Tiny Lund. The new owners took delivery on the track in front of the 80,000 race fans and then took two laps around the Atlanta race track with Cale Yarborough leading them!

https://www.legendarycollectorcars.com/2015/02/mercury-cyclone-gt-500-delivered-at-atlanta-500/

The Cougar GT 500 was taken to the NASCAR Charlotte 600 race on Memorial Day weekend in 1968.

https://justacarguy.blogspot.com/2018/01/a-couple-obscure-regional-special.html