In 1977, for example, Datsun introduced the “ZZZAP Edition” on its 280Z to capitalize on it's arcade game “Datsun 280 ZZZAP by Midway Manufacturing”

a “special decor package” that used ZZZAP nomenclature with Bright Sunburst Yellow paint, black stripes led by yellow/orange/red chevrons, racing mirrors, and rear window louvers

https://www.hagerty.com/media/market-trends/hagerty-insider/8-options-and-editions-that-make-a-massive-difference-in-collector-car-value