Thursday, October 05, 2023

neat! The advertising in the 1960s was playing on the nostalgia for the 1890s 1910s and barbershop quartet era... if you search online for "backbar display", Pabst had a decent sized ad campaign based on "Old Time Flavor at Popular Prices"

 https://bids.aumannauctions.com/auctions/28221/lot/2129716-pabst-blue-ribbon-train-advertising-display

by the way, these 1960-1970 old lights easily go for $100 - $500 on Etsy and Ebay. 






I get a kick out of this stock certificate art too 



Pabst Brewing Company, originally called Best Brewing, was founded in Wisconsin in 1844 by Jacob Best, Sr., with his four sons, Jacob, Jr., Charles, Phillip, and Lorenz. 

Charles and Lorenz left the family business in 1850 to start the Plank Road Brewery, which would eventually become the famous Miller Brewing Company.

By 1859, Phillip was the sole remaining family member running the Best brothers’ company, so he changed the name to the Phillip Best Brewing Company.

Steamboat captain Frederick Pabst married Phillip’s daughter Maria and got involved in the brewing business in 1864, when he purchased half the company for $21,057.05 and was named Vice President.

The brewery was finally incorporated in 1873, a year Best produced more than 100,000 barrels. Under the leadership of Pabst and his brother-in-law, Emil Schandein, Phillip Best Brewing Company jumped on the hottest technological advancements, ranging from artificial ice machines to incandescent lights. In 1882, the company also became one of the first American breweries to offer public tours.

Following Schandein’s death in 1888, Pabst finally renamed the family business the Pabst Brewing Company. At Chicago’s 1893 Columbian Exposition, Pabst was awarded a certificate for brewing excellence for its elaborate terra-cotta model of the brewing company’s buildings along with several of its products. Pabst built on this exposure and invested in real-estate across the U.S. to establish a network of bars that exclusively sold Pabst beers, reaching all of the largest American cities by 1900.

10 comments:

  1. Started drinking PBRs in high school and never changes. Nothing better for a early morning headache then a PBR and a BC Powder!

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  2. Now that I think about it I really do need that sitting on my shelf!

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    1. it, or one just like it, can easily be yours if you win that auction, or another just like it on Ebay. The link under the image takes you right to the auction

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    2. currently at $85, and there is a light inside it.

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    3. you got me looking on Ebay to see what else there was in that ad campaign, and I found another, and added it to the post. Search "1960 PABST BLUE RIBBON BEER Motion Light " on Ebay

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    4. adding another

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    5. I will keep that in mind. not working per say does keep the toys to a minimum.

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    6. well dang it. That's a roadblock... but, let me put up a charity fundraiser on the blog to get you a christmas present!

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  3. I thank you but at my age I might not be around long enough to really enjoy it. Already have more collections than I have room for. Will fill you in later.

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    1. well, damn. If you don't think you're likely to be around for Xmas, better hurry up with the filling me in! And, I can do a thing right now, and not wait for Xmas, and see about a late birthday, or any other event... how about a lifetime achievement award!

      !

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