turns out if you go to the Kearny Mesa Hyundai dealership for a 4 wheel alignment, they tell you the cost will be 150 bucks. But they will email you a quote for 100... is our email address really worth that much to them?

After 110000 miles, it was in need of a tire alignment, the fronts had been smashed by potholes too damn many times, and that had bent the drivers side off enough to wear on the tires enough cause them to get bald on the outside in 20k miles. Not that there was much more on the inside

Anyway, it feels BETTER after the alignment, and I figure that we owe it to the people we like to tell them about any way they can save money, that we learn of. 

My perspective is that it's us consumer/spenders - against the companies and services that will rip us off.