Bob Rohrman Honda's insurance company in Indiana has been caused a scandal for reneging on a reward (a free two-year car lease ) to a college student based on a fraction of a second... but the dealership made good eventually

During the opening game of the season at Purdue University, Rohrman Automotive Group held its “Kicks for Cash” contest, in which a student must complete three field goals within 30 seconds to win a free two-year car lease. Zachary Spangler competed in the friendly contest and made all three goals to thunderous applause. A few days later, the dealership told Spangler he missed making the final kick by a fraction of a second, setting off a wave of backlash against Rohrman so publicly damning that the dealership has ultimately decided to offer the student the reward it promised him in the first place.

Rival dealerships started flooding Spangler with their own offers for a free two-year lease. Even a local restaurant got in on the fun, offering the farm management student a year of free burgers. The backlash and negative light cast on the dealer got to a point that convinced the Rohrman Group to do an about-face and offer Spangler the prize, after all. 

The dealer even changed the rules for future “Kicks for Cash” contests, eliminating the 30-second timer altogether. The dealership then claimed that Spangler’s “incredible kicks should be rewarded,”

The dealer ultimately offered Spangler a choice between a free two-year lease or a $5,000 prize. The student told the paper that, after talking over his choices with his parents, he decided to take the prize money instead of the lease. He added that he already has a working car. 

The dealership says it will nonetheless donate another $5,000 dollars to the university’s Ross-Ade Brigade, to help fund student travel to away games.

https://www.thedrive.com/news/car-dealer-shamed-into-giving-student-the-free-lease-they-won-in-football-contest

See, I happen to have worked at a car dealership, and the fact is, these dealerships create publicity events, like this, but they don't carry through, the pay for insurance that MIGHT have to pay up, and so, in this case, like so many others, the insurance company is to blame for this screw over of the college student